Why do emails go to spam for the recipient?

Question

Find out why your emails are going to spam and how you can avoid this. Discover common causes and effective solutions to improve message deliverability.

Damian Enache · Accepted Answer

Emails go to the Spam folder: Causes and solutionsIn some situations, the emails you send to various recipients may end up in the Spam folder. This issue can have multiple causes, the most common being the following: 1. The allocated IP of the hosting is listed in a blacklist The allocated IPs for hosting (shared or dedicated) are checked daily by Hostico, and if they are listed, measures are taken for delisting. At the same time, the cause of the listing is identified and resolved.On shared hosting, if an account sharing the IP is infected or generates SPAM messages, the IP may be listed in blacklists, affecting all accounts using that IP.Solution: To avoid this problem, it is recommended to purchase a dedicated IP. 2. The local devices IP is listed in a blacklist If the local devices IP used to send emails is listed in a blacklist, this can lead to messages being blocked.Solution: Check the local IP for blacklisting by accessing the guide: IP Blacklist Check. 3. Emails have been marked as Spam by recipients If recipients have marked your emails as Spam, this affects the senders reputation.Solution: Ask recipients to mark your messages as Not Spam to avoid this issue in the future. 4. The emails do not contain an unsubscribe link The absence of an unsubscribe link can trigger spam filters.Solution: Include an unsubscribe link in all newsletter or promotional emails. 5. The subject or content of emails triggers spam filters Free email providers (Google, Yahoo, etc.) have extremely aggressive antispam filters. Keywords in the subject or content can trigger these filters.Solution: Check the content of emails using websites that analyze and identify problematic keywords: Check SPAM keywords. 6. Emails contain attachments known to be malicious Attachments of type .exe, .bat, .jar, .rar etc. are frequently blocked by antispam filters.Solution: Use only document-type attachments (.txt, .pdf, .docx, .xlsx), especially when sending emails to recipients who use free email services.

Why do emails go to spam for the recipient?

Find out why your emails are going to spam and how you can avoid this. Discover common causes and effective solutions to improve message deliverability.

Emails go to the Spam folder: Causes and solutions

1. The allocated IP of the hosting is listed in a blacklist

2. The local device's IP is listed in a blacklist

3. Emails have been marked as Spam by recipients

4. The emails do not contain an unsubscribe link

5. The subject or content of emails triggers spam filters

6. Emails contain attachments known to be malicious

Similar Articles